How we show up.

JB Assists runs year-round campaigns to help kids get in the game and stay there. From shoe drives to equipment donations to community clinics, here's how we're passing it forward — and how you can too.

JB Assists: Kicks for Kids

Active Now: Spring 2026

Kicks for Kids is our flagship campaign — collecting gently worn basketball shoes and sneakers for youth athletes who need them. A good pair helps a kid show up to practice, make the team, or just play with confidence. Every pair we collect gets a second life on a new kid's court.
- Donate shoes. Drop off gently worn basketball shoes or sneakers. Email us for drop-off details.
- Host a bin. Put a collection box at your school, team, office, or gym — we'll supply the bin and the flyers
- Spread the word. Share this page, tag @jbassists, tell a neighbor
- Can't donate? Every share counts as an assist.
- Collection: Now through August 31st
- Sorting + distribution: Early Fall
Every Kicks for Kids campaign partners with organizations doing the work on the ground. This round, we're teaming up with BFAM Cares (@bfamcares) — a nonprofit dedicated to improving the health and quality of life for underprivileged youth through community awareness and resources, both locally and abroad. Through their partnership with My Chosen Vessels (@mychosenvessels), your donated kicks are heading to a Maasai village in Kenya, where a good pair of shoes means getting to school, staying healthy, and showing up every day. Different campaign, different destination — same mission. Your kicks always go where they're needed most.